In India and Canada, it was No. I'm your host, Dylan Lewis and I'm joined by fool.com's Evan Niu. Shares of it shot up over the last two years or so. But now that's shifted a little bit so that Pinterest is now No. Social media was used extensively in the 2020 United States presidential election.Incumbent president Donald Trump has utilized his Twitter account in the past to reach his voters and make announcements, both during and after the 2016 election. Niu: Yeah, and I'll be honest, I don't follow Pinterest too closely, but it is interesting how it doesn't seem to be that popular among men, like you mentioned, because at the end of the day, it's a highly visual platform, which is kind of like Instagram, right? And, we also have Todd Campbell, who's an excellent healthcare analyst. In 2020, new forms of self-representation may emerge, with a focus on storytelling, visual content, new forms of social proof and reputation, and built-in donations and ecommerce capabilities. Kentucky is the most connected state on social media. That totally makes sense to me. Follow her on Twitter @carriekerpen or visit her at carriekerpen.com. But one thing that I did notice was that Snap was actually the No. SnapÂ (NYSE:SNAP) seems to be recovering from its rough start on the public markets a few years ago. … So, I think it's silly to dismiss them. It really reinvigorated user growth for them. Thanks for hopping on today's show! Niu: Right, exactly. FacebookÂ (NASDAQ:FB) seems unconcerned with TikTok's explosive growth, and that could be to its detriment. And that's the decision that all these platforms have to make once they reach maturity. This is easily the largest social networking site in the world and one of the most widely … A big part of that is then moving to programmatic advertising. That's awesome. 1. Examples: Facebook, LinkedIn. I’ve run a social media agency for 12 years. What This Means for Women in 2020: Being authentic on social media can also simply mean sharing less. But what we're seeing with them is kind of what you saw with Twitter a couple years ago, where instead of it becoming a massive growth story with the user base, the company had to start making money and really optimizing for the user base that it had. The Ascent is The Motley Fool's new personal finance brand devoted to helping you live a richer life. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by … That was something that we long worried about with them. You read that right … Kentucky. They were actually able to reaccelerate some of the user growth they were seeing. 65% of social media visitors are less than 35 years old. We Are Social and Hootsuite recently published our annual global study … A social networking site is a social media site that … Of course, if you look at how their actual bottom line looks, they are still losing money. Of course, Facebook's No. We have our own biases here in the United States and in North America. I think it's really good if we can step outside of them and get a bigger-picture look at what's going on. It's very DIY-oriented. Eight out of every 10 minutes spent on TikTok were users in China. Summary: Social Media Statistics. Carrie Kerpen is CEO and co-founder of Likeable Media, an award-winning digital agency that achieved Crain’s 6th “Best Place To Work in NYC.” She is the author of WORK. Niu: My wife likes to play craps. If you’re like most people, you’ve probably felt the need to step away from your phone for a while at some point or another. You can spend to acquire some, particularly influencers and tastemakers, and once they're there, they attract a lot of other people to the platform. We talk about going public in a lot of different ways; how it's a capital-raising event, it's a liquidity event. The thing that I am most impressed with this business at this point, though, is they've expanded their gross margins to about 50%. Can't get enough." So, I'm curious what the difference is. It's a more mature market for them there. 2. That's going to drain any of the money that you have coming in on the top line and not leave you with too much on the bottom line. Niu: Right. Chrissy Teigen is also well known for her blunt portrayal of motherhood, down to her oh-so-glamorous postpartum mesh underwear. But yeah, they're coming around. 2020 might become the year of TikTok. The early days of social media were focused on gaining the largest following and sharing updates with the widest audience possible. Just want to say I'm an everyday listener, and I think the in-depth conversations had on Industry Focus have really helped me develop my own personal portfolio in a way I feel comfortably weighted between industries. Niu: Yeah, except there's not a great view. People are still loving their phones. There's a lot of really awesome content on there. According to a report from Twitter, three of the fastest-evolving topics on its platform include: And this isn’t limited to one-on-one conversations between individuals. They're an older social media brand. [laughs] It's like him criticizing TikTok for basically spending money to get big is ironic, and maybe a little hypocritical. Lewis: I think it's really hard to argue with that growth rate that they posted. If you do that, and you start looking at not just the habits but also the platforms that people are spending more time on, the first half of the show, we talked a little bit about Facebook, Twitter, Pinterest, and Snap. A lot of users in those countries are very mobile-centric in the sense that their first internet-connected device might have been a smartphone, and that might still be their primary computing device. Twitter statistics. For the most part, you mentioned it's a Chinese company, a lot of the use, a lot of the users are in China. So, there are some concerns there. But at the same time, I think that's also oversimplifying it, because now that they have grown to this critical mass, they could probably pull back on their ad spending a little bit and turn toward monetizing their existing user base. I think about 70% to 75% of their regular users are women. App Annie, which is a mobile analytics company, also came out with a report this week for the state of mobile 2020. Lewis: That's all Snap the platform. The State of Social is Buffer's annual report focused on the world of social media marketing, providing you with the insights you need to fuel your strategy for the year ahead. Understanding the true consumer behavior and favored content on social media. In general, we’re trending away from perfectly curated content and toward authentic, everyday moments. She used to be on it, but she got off of it, in part because we talked to her about some of the concerns about social media. Going to go gamble in the mountains again this weekend at a casino. Twitter still stands strong as one of the top social media platforms in spite of a … The State of Social Media 2020. iStock. I think we will hit that some point. But, it's blowing up among specifically younger demographics, not unlike Snapchat. The most comprehensive report about social media in the Middle East. So, with both of these businesses, there's the possibility of getting quite a bit larger, and any inclination that they are doing so is something that we're going to be paying attention to. Pretty generic stuff. And so, if people find value in one platform, what you tend to see is that they start spending less and less time on the others. Then we have Mike from Atlanta reaching out. Conjures up the riverboat gambler motif. What This Means for Women in 2020: Now, more than ever, it’s possible to use social media in a controlled, mindful way. Social media opens possibilities of direct access to clients without any third party intervention. The beauty of this new "Wildcard Wednesday" format is that we can throw anything we want on there. Eventbrite - Central Michigan Public Relations Society of America (CMPRSA) presents The State of Social Media & Digital in 2020 and Beyond - Wednesday, January 29, 2020 at University Club of Michigan State University, Lansing, MI. Tune in to hear more. Unlike Instagram or WhatsApp, TikTok is one competitor that can't just be acquired, and so far, Facebook's attempts to copy the short video platform have failed to take off. You don’t have to let yourself be bombarded by what the internet wants to show you; you can choose exactly what you want to see—and that can promote a healthy relationship with social media, technology, and the people and brands you want as part of your life. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. I mean, they have over a billion users worldwide. People are starting to put more personal finance stuff on their phones, get more health data. So, their official number is that North American users are about 84 million, which is also another way of saying it's not that popular in Canada, they have less than 4 million users there. Niu: Right. If you look at almost any estimate of where ad dollars are going, it's going to digital ads or streaming ads that wind up being popped into video or audio, because the control and the targeting is just so much stronger. Lewis: I saw in this App Annie report that in the United States, average usage per day is up about 10%, which sounds impressive, and then you look at some of the other geographies and it's even bigger. And you look at Snapchat, and primarily, it slants younger. I see a lot of discussion biotech, biopharma, but not so much on the insurance side." A lot of that looks really great. It's also kind of ironic, because Mark Zuckerberg has also paid lavishly for some of his platform. Due to a scheduled bye week combined with COVID-19 issues with Kansas, Texas has had nearly three weeks of rest. Here, we've compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram to TikTok. We've got an awesome channel set up there with tons of supplemental information. And I think marketers really like the fact that they can get a little bit more granular with the audience that they're reaching. It’s an exciting time for women to feel more comfortable sharing their true selves—whatever that might look like—online. it's also interesting to note because Snap saw a pretty big resurgence in user growth throughout all of 2019, which was the big narrative for Snap last year, and really helped drive some of the stock's gains. Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. Lewis: That lines up with everything that I know about you. Gone are the days when social media is just the place we go to post life updates and pictures of the food we’re about to eat. DOI: 10.1101/2020.07.29.20164418 Provided by Georgia State … I think in Pinterest's case, it was a reminder that this platform still exists. I think it's something it's similar to what lululemon is trying to do. Continue Investing in Your Audience (Your Best Content Consultant) Niu: Right, particularly with their unique approach to infrastructure, just completely outsourcing all of it to third-party cloud platforms like Amazon Web Services, or Google Cloud. Young people below the age of 30 are turning to social media as their primary source of news, and so we can again think about how the impact of social media on the race in 2020 is going to vary a lot by generation. And while it’s my job to pay attention to trends like new platforms and tools, what I find even more fascinating to explore is the ever-changing role social media plays in our relationships, conversations, and lives. For Evan Niu, I'm Dylan Lewis. 3. These shifts mean great things for women as individuals, leaders, and entrepreneurs, and I can’t wait to see what 2020 brings. And Instagram is obviously super popular among lots of demographics. But, obviously, that's not slowing down their user growth. (Yes, that means it was around before Twitter and Instagram!) Evan, you are not my guy for healthcare, but you are my guy when it comes to tech and social media. Niu: Right. I think they just need to convince people to give them a shot. We lean on some of these third-party estimates to get a sense of what's going on specifically in the United States because the U.S. is the most lucrative market if you're looking at ad-based businesses, and that really goes in lockstep with consumer spending and available money. The revolution is not over. That’s the result of a recent survey of social media users by Teneo. This is maybe the year that it becomes more mainstream. Niu: Right. But, yeah, it has historically been pretty concentrated in China, which has also presented some...regulators and lawmakers have some security concerns around all this time being spent and user data going to, basically, a Chinese company. She is doing some more of our premium programming at the Fool. The 2019 results have landed! For example, Kristen Bell regularly shares the ups and downs of being a mom, which, for her, includes struggles with anxiety and depression. Maybe not a headline that people were expecting to see. Right now, eMarketer estimates that Pinterest has around 82.4 million users in the U.S., and Snap has around 80.2 million.